In Kenya, there’s a saying “the voice of the people is the voice of truth”. Yet too often, those voices are ignored when decisions are made about their lives, their services, and their future. What happens when the community itself is placed at the centre, not just as beneficiaries, but as decision-makers? Tuwajibike Tunawiri (Let’s be Accountable, So We Can Prosper) redefines Accountability to Affected Populations (AAP) by turning it into something simple, relatable, and empowering. Instead of distant technical jargon, the campaign speaks directly to youth, women, men and leaders: “Your voice matters. Your choices matter. And together, we can make systems work better for you.” At its core, the campaign champions inclusion, participation, and dignity, ensuring that communities don’t just receive aid and services, but shape them. Tuwajibike turns feedback into power. Communities that once felt sidelined are beginning to see themselves as partners in shaping development and humanitarian responses. As one youth leader in Garissa put it: “For the first time, I felt like my voice counted. Not just heard, but acted on.” Tuwajibike was developed by CBCC through a participatory, human-centred approach, funded by UNICEF in partnership with the government and partners.